
The Ghana Standards Board is at the centre of consumer protection in Ghana but there are a number of consumer groups whose objectives are also consumer welfare. Unfortunately, most range from the quiet to the mediocre to the ineffective but there are a few who are passionate and vociferous in the field. The Consumer Partnership is a dedicated consumer interest NGO based in Accra.
Lukas Twum of the Consumer Partnership says that there are three core areas of consumer protection: consumer advocacy, consumer education and comparative shopping. There may be many organisations who claim to be consumer groups but if they are not releasing results which enable people to compare and shop and if they are not talking to the public then, according to Lukas, they are not doing much. “Most people in Ghana do not recognise that they have something they need to protect, that is their consumer rights. For example, few people know that the Sale of Goods Act stipulates that a consumer is entitled to a refund within a specified period if they purchase a product that is defective. The main issue for Ghana is consumer education and whose responsibility it is,” Lukas said.
The Consumer Partnership focuses on the three core areas even though they have other strategic objectives as well. Their members sit on the Ghana Standards Board committee that formulates standards and provides input as consumer representatives. The Certification Mark Committee is the highest board and the last point of issue of certification commissioning the standard. The Consumer Partnership is represented on the board and has prevented authorisation for many products. They are particularly concerned with misleading labelling. Test results may pass a product as safe for use but it must also pass the consumer test too. If the ordinary consumer cannot figure what a product is or does then The Consumer Partnership will press to get it withdrawn.
Lukas is frustrated at the state of consumer protection in Ghana and challenges anyone who suggests that consumer groups in the country are weak. “What are we supposed to do?” he asks. “The Ghana Standards Board is deemed to support consumer organisations including financially, according to a ISO/IEC Statement on Consumer Participation in Standardization and so too is the Ministry of Trade under their new policy guidelines. Yet everything we do is at our own expense,” Lukas laments. Without the backing of certified laboratories whose results cannot be challenged, The Consumer Partnership and its individual members are liable to be sued if they make unfavourable statements about the standard of products on the market. Yet, the Ghana Standards Board charges consumer groups like The Consumer Partnership to undertake tests in its laboratories. “Who is supposed to pay for that?” Lukas questions critics.
Another major problem facing consumer groups is the disinterest of the media in consumer affairs. Press and broadcast media are key players in consumer education and even consumer advocacy but without significant financial resources it is very difficult to access the media. The Consumer Partnership have created a series of awareness raising consumer cartoons but they cannot afford advertising prices charged by the press. Lukas says that media houses are not prepared to publish a simple write up on an issue and that journalists want to be paid before they investigate a matter. The Consumer Partnership has even invited TV cameras to follow them into the market but they have shied away. Even if The Consumer Partnership does its own filming they cannot get it broadcast without first having to pay. Without proper funding, consumer groups, no matter how committed, are virtually powerless to effect landmark changes needed in the field of consumer protection.
Despite the handicaps, The Consumer Partnership is active in consumer advocacy. They are ready to advise and represent consumers in cases against manufacturers and sellers. However, they will not jump into any and every case that easily. The problem is that many consumers face problems because they didn’t follow the right course of action in the first place, the Consumer Partnership says. If they take on such cases they could lose credibility. People do not remember to ask for VAT receipts, they buy from roadside sellers over which there is no comeback, they build homes using uncertified masons and all manner of practices that could lead to trouble in the long run.
Consumers must learn to protect themselves first before agencies can really step in and assist. “It is all is a matter of effective consumer education and this is a national issue. People should not try to shift responsibility to some group somewhere,” Lukas said.
By: Oyaba Olatunji-Osei
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